Challenge

Solution

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Capture d’écran 2022-08-26 à 15.40.40

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Capture d’écran 2022-08-26 à 15.42.48

Results

"I called Selinko because they were at that time the only ones to offer a secure NFC technology and I quickly realized we shared the same vision and the will to progress. The simplicity of the approach, their expertise and their frankness finally convinced me and today it is within this framework that we continue to collaborate."

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iStock-1312060115+baillod-bottle-V2

Introducing Laurent Ponsot under the term that best defines him: Laurent Ponsot, the Passionate. 

His passion for the vine, great wines, his love of the land, the newest technologies. In addition to perpetuating a wine tradition of excellence,  Laurent Ponsot the winemaker is indeed a technology geek. A pioneer and geek who puts his innovations and research in service of nature. 
He was the first in the world to publish a wine website in 1989 as well as the creator of the ideal cork after 20 years of research. 
In order to protect his fine wines, Laurent Ponsot even tracked down and facilitated the arrest of Rudy Kurniawan, the world's most famous forger and swindler of exceptional wines. 
It’s in the course of his continuous search for excellence and brand protection that we met Laurent Ponsot. And as he likes to say: his wine, his land, his vines, he "protects them like a father protects his children in order to give them a beautiful life". 



When passion for great wines meets that of advanced technologies 

Laurent Ponsot

Challenges

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02Meuble-Moooi-low

Solutions

2022-04-21-14-06-interiordesign-net

Moooi button

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Selinko_case_Moooi_button_Springwise_1280x750

“In a world where mass production and counterfeiting are increasingly common, we created The Button. This small digital superhero provides Moooi products with an authentic digital identity.”

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07Case-Moooi-low

Moooi presents creative luxury for a well curated life. Its products are innovative, provocative and poetic at the same time. For an extraordinary life! Moooi is a high-end Dutch furniture & design company that sells to customers all over the world. Moooi believes in good design and the sustainability of the creative processes that lead to good design. Design brands and designers deserve protection to keep creating new products and investing in marketing their designs. With this in mind, the brand called on Selinko to protect its creations from counterfeiting. 

Introducing 'The Button' : a digital superhero

Moooi

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08Case-ba111od

Connecting and protecting its watches, “BA111OD is the first watchmaker to use NFC with the desire to put the customer at the centre.” 

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Since 2019, Thomas Baillod, the intrepid entrepreneur at the head of BA111OD, has been challenging the customs and traditions of the watchmaking industry. He developed a new business model and demonstrated that it was possible to innovate by rethinking the margins inherent in distribution channels. 
His daring and innovative business model puts customers at the centre of the brand and does not approach them anymore as ‘end consumers’. He created a brand-new distribution process based on a digital community of “affluendors” (contraction of ambassadors, influencers and vendors).

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Discover the potential of our customised solutions.