Challenges

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Selinko website - Tamdhu image 2

Solutions

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Selinko website - Tamdhu image 3-1

Results

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Selinko website - Tamdhu image 1

Ian Macleod Distillers created The Dedication Collection to celebrate some of Tamdhu’s oldest and rarest stocks, shaped by more than four decades of maturation in oloroso sherry oak at the distillery in the heart of Speyside. Beginning with the 43 Year Old and 46 Year Old. Limited to just 100 individually numbered bottles per release, the collection was conceived for a select circle of collectors and prestigious clients. For Tamdhu, the experience had to honour more than the rarity of the whisky. From opening the presentation case to appreciating its aromas and first taste, every moment needed to communicate the patience, craftsmanship and dedication behind the release. Selinko’s technology became the bridge between this exceptional whisky and its owner, extending the celebration into a personal, connected brand experience.

Turning a remarkable tasting moment into a lasting connection

Tamdhu

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Ratsey & Lapthorn

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Ratsey & Lapthorn nfc inlay

Client Testimonial

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Ratsey & Lapthorn Image 1

Founded in 1790 on the Isle of Wight, Ratsey & Lapthorn is recognised as the world’s oldest sailmaker. For more than two centuries, the brand has crafted sails for some of the world’s most iconic vessels, from Lord Nelson’s HMS Victory to America’s Cup challengers. Today, this heritage continues through a new collection of handcrafted canvas and leather accessories inspired by the brand’s archive and long-standing expertise in sail-cloth craftsmanship.
For Ratsey & Lapthorn, entering this new chapter was not only about bringing heritage into a contemporary product line. It was also about ensuring that each numbered piece could carry a trusted digital record of its identity, origin, and ownership journey over time.

To support this ambition, Ratsey & Lapthorn partnered with Selinko and Toppan to integrate secure NFC technology into its heritage accessory line, creating a discreet digital product identity that protects the product story without compromising the craft.


From sailmaking heritage to product-level traceability

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ratsey & lapthorn-cover image

Challenge

Solution

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Capture d’écran 2022-08-26 à 15.40.40

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Capture d’écran 2022-08-26 à 15.42.48

"I called Selinko because they were at that time the only ones to offer a secure NFC technology and I quickly realized we shared the same vision and the will to progress. The simplicity of the approach, their expertise and their frankness finally convinced me and today it is within this framework that we continue to collaborate."

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iStock-1312060115+baillod-bottle-V2

Introducing Laurent Ponsot under the term that best defines him: Laurent Ponsot, the Passionate. 

His passion for the vine, great wines, his love of the land, the newest technologies. In addition to perpetuating a wine tradition of excellence,  Laurent Ponsot the winemaker is indeed a technology geek. A pioneer and geek who puts his innovations and research in service of nature. 
He was the first in the world to publish a wine website in 1989 as well as the creator of the ideal cork after 20 years of research. 
In order to protect his fine wines, Laurent Ponsot even tracked down and facilitated the arrest of Rudy Kurniawan, the world's most famous forger and swindler of exceptional wines. 
It’s in the course of his continuous search for excellence and brand protection that we met Laurent Ponsot. And as he likes to say: his wine, his land, his vines, he "protects them like a father protects his children in order to give them a beautiful life". 



When passion for great wines meets that of advanced technologies 

Laurent Ponsot

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02Meuble-Moooi-low

2022-04-21-14-06-interiordesign-net

Moooi button

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Selinko_case_Moooi_button_Springwise_1280x750

“In a world where mass production and counterfeiting are increasingly common, we created The Button. This small digital superhero provides Moooi products with an authentic digital identity.”

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07Case-Moooi-low

Moooi presents creative luxury for a well curated life. Its products are innovative, provocative and poetic at the same time. For an extraordinary life! Moooi is a high-end Dutch furniture & design company that sells to customers all over the world. Moooi believes in good design and the sustainability of the creative processes that lead to good design. Design brands and designers deserve protection to keep creating new products and investing in marketing their designs. With this in mind, the brand called on Selinko to protect its creations from counterfeiting. 

Introducing 'The Button' : a digital superhero

Moooi

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08Case-ba111od

Connecting and protecting its watches, “BA111OD is the first watchmaker to use NFC with the desire to put the customer at the centre.” 

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Since 2019, Thomas Baillod, the intrepid entrepreneur at the head of BA111OD, has been challenging the customs and traditions of the watchmaking industry. He developed a new business model and demonstrated that it was possible to innovate by rethinking the margins inherent in distribution channels. 
His daring and innovative business model puts customers at the centre of the brand and does not approach them anymore as ‘end consumers’. He created a brand-new distribution process based on a digital community of “affluendors” (contraction of ambassadors, influencers and vendors).

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Discover the potential of our customised solutions.