Selinko provides the trust infrastructure for luxury and premium brands. We give each product a secure digital identity that enables authentication, traceability, compliance, and trusted digital experiences across its entire lifecycle.
Selinko is a platform on which secure technologies such as NFC or QR are entry points. The real value lies in the data layer, lifecycle intelligence, and trust services built on top of each product’s digital identity.
By creating an item-level digital identity, Selinko enables brands to verify origin, track product history, and generate trusted data, not just react to counterfeiting after it happens.
Near Field Communication is a standard technology that enables data to be exchanged between two chips, in this case, one contained in the mobile phone and the other in the connected product. We talk about NFC chips placed in a tag that can be read with a mobile phone by simply tapping / scanning the chip (place the upper part of the phone close to the chip)
Unlike Bluetooth, NFC enables a connection to be established with a NFC-enabled device extremely rapidly. Indeed, the startup, scanning, pairing and authorization procedures take a significant amount of time in Bluetooth. This slow speed may be considered as a sticking point for its wide-scale use among the general public.
NFC is by definition a technology based on proximity, since actions are only possible when the terminal is placed within a few centimeters of the target. This technical constraint involves a voluntary process by the user, making inadvertent activation virtually impossible. It’s worth noting that Bluetooth connections can operate at a range of between 1 and 10 meters.
On the basis of your location (mainly shopping centers), this sends you personal notifications about products situated nearby thanks to beacons. To complement NFC, which works at very close range permitting a closer relationship with the product (its composition, its authenticity, etc.) as well as NFC payment, the role of iBEACON would be rather to attract consumers into shops and increase their basket value.
The bottom line is :
RFID is a generic term to describe a technology for transmitting an identity (ID: often a serial number) via RF ( Radio Frequency). An RFID device involves three main components:
The main differences are :
Yes. Selinko is designed for industrial-scale deployment, supporting millions of uniquely identified products across global supply chains.
As part of the TOPPAN Group, Selinko combines luxury expertise with global security, manufacturing, and operational scale.
No, because they would not be able to read the certificate because of the encryption of the public key.
This NFC chip is secure and it cannot be copied as it has a unique digital identity and therefore cannot be replaced too.
No, because the chip is recharged by magnetic induction when it comes into contact with the telephone during scanning. The chip could last for at least 20 years without the information stored on it being altered.
At present you can use any Android smartphone equipped with NFC. See here full list of compatible phones: http://www.nfcworld.com/nfc-phones-list
And iPhone : model 7 and above running IOS11
Place your smartphone against the product. The tapping place may vary from one brand to another
The EU Digital Product Passport (DPP) requires luxury and premium brands to provide verified, item-level product data covering origin, materials, manufacturing, traceability, and lifecycle information.
Selinko enables Digital Product Passport compliance by creating a secure digital identity for each individual product. This digital identity acts as the foundation for DPP data across the entire product lifecycle, linking the physical product to verified digital records.
Most Digital Product Passport initiatives struggle because they rely on fragmented systems, batch-level information, or manual reporting. Selinko addresses this at the root by working at the item level, ensuring that DPP data is accurate, consistent, and scalable.
With Selinko, product traceability, provenance, and sustainability data are generated as part of normal operations rather than assembled after the fact. This makes Digital Product Passport compliance more reliable while reducing operational complexity.
Because each product maintains a trusted history over time, the same infrastructure used for DPP compliance can also support authenticated resale, circularity programs, ESG reporting, and supply chain transparency. Regulation becomes a by-product of good infrastructure rather than an isolated obligation.
Selinko is designed specifically for luxury and premium products, where trust, brand equity, and client experience are critical. The solution allows brands to control what data is shared, with whom, and in what context, while maintaining security and data integrity.
As part of the TOPPAN Group, Selinko combines luxury expertise with industrial-scale security and compliance capabilities, enabling brands to prepare not only for current DPP requirements but for future regulatory evolution.