Luxury brands can implement a Digital Product Passport by assigning each product a secure digital identity and connecting it to structured product data. Technologies such as NFC make it possible to link the physical item to its passport and keep that information available across the product lifecycle.
Brands can prepare by building the right digital infrastructure early. This means creating unique product identities, structuring product data, improving traceability, and making sure product information can be securely accessed and updated over time.
A Digital Product Passport improves traceability by linking the physical product to a digital record that can be updated throughout the product lifecycle. This gives brands better visibility over origin, movement, ownership, and key product events.
Digital Product Passports are important for luxury brands because they improve transparency, support authenticity, and create a stronger connection between the product and its verified digital information. They can also support resale, traceability, and future regulatory needs.
Selinko supports Digital Product Passport readiness by giving each product a secure digital identity that can hold and display structured product information. This helps brands prepare for future compliance requirements while improving traceability and transparency.
A Digital Product Passport is a digital record linked to a product that stores key information such as origin, materials, lifecycle data, authenticity, and sustainability-related details. It helps brands and consumers access trusted information about a product throughout its life.The EU’s Ecodesign for Sustainable Products Regulation (ESPR) makes DPPs mandatory for several product categories from 2026 onward.
Yes, Selinko is built for premium and luxury brands that need secure authentication, digital identity, traceability, and customer engagement across international markets.
Selinko manages product identities through a scalable digital platform where each item is assigned a unique secure record. This allows brands to handle large numbers of products while keeping authentication and lifecycle data organised and accessible.
Yes, Selinko can connect with supply chain and ERP environments to support product traceability, identity management, and data consistency across the product lifecycle.
Selinko can integrate with existing brand systems to connect product authentication with product data, logistics, and customer information. This helps brands align digital identity with their current operational processes rather than working in isolation.
Yes, Selinko is designed to support large-scale production and global deployment. The platform can manage high product volumes across multiple markets while assigning a unique digital identity to each item.
NFC tags are compatible with most modern smartphones, especially recent iPhone and Android models. However, the exact user experience may vary slightly depending on the device, operating system, and NFC settings.
Users scan NFC tags by bringing their smartphone close to the product where the tag is embedded. Once the phone detects the tag, it opens the linked digital content, such as authentication results, ownership details, or product information.
In many cases, no dedicated app is needed. Depending on the setup, consumers can scan an NFC tag directly with their smartphone and open the product’s digital experience in the browser. Brands can also choose to connect the experience to their own app if needed.
Yes, iPhones can scan NFC-enabled products. On recent iPhone models, NFC reading is built in, so users can simply tap the product with their phone to access authentication or product information.
Most modern smartphones support NFC product authentication. This includes recent iPhone models and the majority of Android devices with NFC enabled. Compatibility depends on the phone model and NFC settings, but for most users the experience is simple and does not require special hardware.
Through the combination of item-level serialization and geographic scan monitoring. Each scan event generates a timestamp and location data. When inventory intended for a specific market is scanned in an unexpected geography — or scanned at abnormal frequency — the system flags the anomaly and surfaces the likely diversion route for investigation.
Only if they are uniquely serialized per item and dynamically validated against a server on every scan. A static QR code — one that always resolves to the same URL regardless of which unit is scanned — can be photographed and reprinted by counterfeiters in minutes and offers zero protection. Dynamic, serialized QR codes validated in real time are a different technology entirely.
Encrypted item-level authentication — most commonly NFC-based — combined with cloud backend validation and real-time behavioral analytics. The technology choice matters less than the architecture: each item needs a unique encrypted identity, a secure cloud record, and a system that monitors scan behavior for anomalies over time.
With real-time authentication and behavioral monitoring, duplicate or suspicious scans can be flagged within seconds of occurring. For marketplace listings, AI-driven monitoring can identify and trigger takedown workflows within hours of a listing going live — compared to weeks under traditional enforcement models.
Brands can detect counterfeit products by tracking authentication scans and monitoring product activity across the supply chain. When an NFC-enabled product is scanned, the system records the event and verifies the product’s identity. Unusual scans, duplicated identifiers, or unexpected locations can help brands quickly identify counterfeit or diverted products.
Traditional labels or QR codes can often be copied or reproduced visually. Secure NFC tags contain embedded chips with unique digital identifiers and encrypted communication, making them much harder to replicate. This added security makes NFC a more reliable technology for protecting high-value products from counterfeiting.
Encryption protects product authentication data by securing the information stored in the NFC tag and the communication between the tag and the platform. When a product is scanned, encrypted data is verified by the system, ensuring that only authentic tags connected to a valid digital identity can be confirmed as genuine.
Secure NFC authentication tags used by platforms like Selinko are designed to resist cloning. Each tag contains a unique identifier and security features that prevent simple duplication. When a product is scanned, the platform checks the tag against its secure database to verify authenticity and detect potential copies.
Selinko protects brands by giving each product a secure digital identity linked to an NFC authentication tag. When the product is scanned, the platform verifies the tag’s encrypted identifier and confirms whether the item is genuine. This allows brands to detect suspicious activity, identify counterfeit products, and protect their supply chains.
Secure digital authentication systems use encrypted identifiers, item-level serialization, and cloud-based validation with anomaly detection to minimize risk. No system is completely zero-risk, but encrypted NFC-based authentication with backend behavioral monitoring is significantly more resilient than any physical label — and any duplication attempt generates detectable anomalies rather than succeeding silently.
Holograms remain useful as a visible first-layer trust signal, but alone they are insufficient as an authentication mechanism. High-resolution hologram duplication is widely accessible to counterfeiters, and a copied hologram is indistinguishable from a genuine one without a digital backend to verify against. The appropriate role for a hologram in 2026 is as a complementary physical feature alongside encrypted digital authentication, not as the primary protection layer.
Product authentication is critical for luxury brands because counterfeit products can damage brand reputation, reduce customer trust, and lead to financial losses. By enabling secure authentication, brands can protect their products, reassure customers about authenticity, and maintain the integrity of their brand.
Connected products contain technologies such as NFC that link the physical item to a digital platform. When the product is scanned, the system instantly verifies the product’s identity and authenticity. This real-time verification helps brands and consumers confirm that a product is genuine at any point in its lifecycle.
Selinko helps brands prevent counterfeit products by embedding secure NFC tags into their items and linking them to unique digital identities. When the product is scanned, the platform verifies its authenticity and detects suspicious activity. This allows brands to quickly identify counterfeit products and protect their reputation.
Digital product authentication is a technology that allows brands and consumers to verify whether a product is genuine using a secure digital identity. Each product is linked to a unique digital record, often through technologies such as NFC tags. When the product is scanned, the system verifies its authenticity in real time.
Consumers can verify a product’s authenticity by tapping the NFC-enabled product with their smartphone. The NFC tag connects to the product’s secure digital identity stored on the Selinko platform. Once scanned, the system instantly checks the product’s unique identifier and confirms whether the item is genuine.
Luxury brands often choose NFC authentication because it combines security, simplicity, and customer experience. NFC tags can be embedded discreetly in products without affecting design, while still allowing consumers to verify authenticity with a simple smartphone tap. This makes NFC an ideal technology for protecting high-value goods while also enabling product traceability, ownership certificates, and customer engagement.
Secure NFC tags are designed with encryption and tamper-resistant features that protect the data stored on the chip. Each tag contains a unique identifier that is linked to a digital identity in the platform. When scanned, the system verifies the authenticity of the tag in real time. This security architecture makes NFC authentication highly effective in protecting brands from counterfeiting.
Only if it’s secure, serialized, and dynamically validated against a server-side record. A static QR code (one that always resolves to the same URL) can be photographed and reprinted by counterfeiters within minutes. Effective QR-based authentication requires each code to be cryptographically unique, single-use-validated, and checked against a live database on every scan.
Both NFC and QR codes can connect physical products to digital information, but they work differently. QR codes are visible and can be easily copied or reproduced, which makes them less secure for high-value authentication. NFC tags, on the other hand, contain encrypted chips that store secure identifiers and require physical proximity to be scanned. This makes NFC technology more reliable for authenticating luxury or high-value products.
NFC authentication works by linking a secure NFC tag inside the product to a unique digital identity stored on a platform such as Selinko’s. When a consumer or brand scans the tag with a smartphone, the system checks the encrypted identifier against the database. If the data matches the original record, the product is confirmed as authentic and the user can access trusted product information.
Selinko enables product traceability by recording key events throughout a product’s lifecycle, from production to distribution and ownership transfer. Each interaction with the NFC tag can update the product’s digital record, giving brands full visibility over where the product has been and how it moves through the supply chain.
Selinko enables brands to verify authenticity by embedding secure NFC tags into their products. Each tag contains encrypted information connected to a unique digital identity. When scanned, the system checks the data in real time to confirm whether the product is genuine, helping brands and consumers quickly detect counterfeit items.
By using NFC-enabled tags, Selinko links each physical product to a digital profile stored in the Selinko platform. When the tag is scanned with a smartphone, the system retrieves the product’s secure digital record, allowing brands and consumers to access information such as authenticity, ownership, and product history.
Selinko assigns a unique digital identity to every product through a secure NFC tag embedded in or attached to the item. This tag links the physical product to a cloud-based platform where brands can store authentication data, product information, and lifecycle events, ensuring each item can be uniquely identified and verified.
Selinko provides the trust infrastructure for luxury and premium brands. We give each product a secure digital identity that enables authentication, traceability, compliance, and trusted digital experiences across its entire lifecycle.
Selinko is a platform on which secure technologies such as NFC or QR are entry points. The real value lies in the data layer, lifecycle intelligence, and trust services built on top of each product’s digital identity.
By creating an item-level digital identity, Selinko enables brands to verify origin, track product history, and generate trusted data, not just react to counterfeiting after it happens.
Selinko helps luxury and premium brands protect their products by giving each item a secure digital identity. Using NFC technology, brands can authenticate products, fight counterfeiting, track items across the supply chain, and connect physical products to digital services such as ownership certificates and customer engagement.
Near Field Communication is a standard technology that enables data to be exchanged between two chips, in this case, one contained in the mobile phone and the other in the connected product. We talk about NFC chips placed in a tag that can be read with a mobile phone by simply tapping / scanning the chip (place the upper part of the phone close to the chip)
Unlike Bluetooth, NFC enables a connection to be established with a NFC-enabled device extremely rapidly. Indeed, the startup, scanning, pairing and authorization procedures take a significant amount of time in Bluetooth. This slow speed may be considered as a sticking point for its wide-scale use among the general public.
NFC is by definition a technology based on proximity, since actions are only possible when the terminal is placed within a few centimeters of the target. This technical constraint involves a voluntary process by the user, making inadvertent activation virtually impossible. It’s worth noting that Bluetooth connections can operate at a range of between 1 and 10 meters.
On the basis of your location (mainly shopping centers), this sends you personal notifications about products situated nearby thanks to beacons. To complement NFC, which works at very close range permitting a closer relationship with the product (its composition, its authenticity, etc.) as well as NFC payment, the role of iBEACON would be rather to attract consumers into shops and increase their basket value.
The bottom line is :
RFID is a generic term to describe a technology for transmitting an identity (ID: often a serial number) via RF ( Radio Frequency). An RFID device involves three main components:
The main differences are :
Yes. Selinko is designed for industrial-scale deployment, supporting millions of uniquely identified products across global supply chains.
As part of the TOPPAN Group, Selinko combines luxury expertise with global security, manufacturing, and operational scale.
No, because they would not be able to read the certificate because of the encryption of the public key.
This NFC chip is secure and it cannot be copied as it has a unique digital identity and therefore cannot be replaced too.
No, because the chip is recharged by magnetic induction when it comes into contact with the telephone during scanning. The chip could last for at least 20 years without the information stored on it being altered.
At present you can use any Android smartphone equipped with NFC. See here full list of compatible phones: http://www.nfcworld.com/nfc-phones-list
And iPhone : model 7 and above running IOS11
Place your smartphone against the product. The tapping place may vary from one brand to another
The EU Digital Product Passport (DPP) requires luxury and premium brands to provide verified, item-level product data covering origin, materials, manufacturing, traceability, and lifecycle information.
Selinko enables Digital Product Passport compliance by creating a secure digital identity for each individual product. This digital identity acts as the foundation for DPP data across the entire product lifecycle, linking the physical product to verified digital records.
Most Digital Product Passport initiatives struggle because they rely on fragmented systems, batch-level information, or manual reporting. Selinko addresses this at the root by working at the item level, ensuring that DPP data is accurate, consistent, and scalable.
With Selinko, product traceability, provenance, and sustainability data are generated as part of normal operations rather than assembled after the fact. This makes Digital Product Passport compliance more reliable while reducing operational complexity.
Because each product maintains a trusted history over time, the same infrastructure used for DPP compliance can also support authenticated resale, circularity programs, ESG reporting, and supply chain transparency. Regulation becomes a by-product of good infrastructure rather than an isolated obligation.
Selinko is designed specifically for luxury and premium products, where trust, brand equity, and client experience are critical. The solution allows brands to control what data is shared, with whom, and in what context, while maintaining security and data integrity.
As part of the TOPPAN Group, Selinko combines luxury expertise with industrial-scale security and compliance capabilities, enabling brands to prepare not only for current DPP requirements but for future regulatory evolution.