Challenges

Solution

Production and integration

Results

The NFC solution with the linked app will help us safeguard the future of our business, our distributors and our dealers by adding a robust, new security feature to our products. At the same time we provide additional value to our customers through more security, easy product authentication and registration, and more personal engagement.


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Case_Selinko_Siltech_01

Siltech is a pioneer and specialist in audio cables. Siltech is reckoned to be a purveyor of some of the finest hi-fi equipment in the world. They invest in research and development to offer the most state of the art products.
Their research on audio cables has given light to the finest interconnects, speaker cables and power leads that you can find on the market. It is particularly popular among clientele that is looking for state-of-the art equipment.
These sought-after items are often resold on the second-hand market. As China is an important market for Siltech, unfortunately there are also many counterfeited products and grey import around.
And even though being copied could be considered a sign of success, Siltech is very aware of the impact of counterfeiting. That’s why Siltech called upon Selinko to provide an innovative and secure solution based on its NFC expertise. 

A high-end authentication solution for a legend in HiFi equipment.

Siltech

Counterfeiting

Electronics

Ownership certificate and transfer

Solutions

Connecting and protecting its watches, “BA111OD is the first watchmaker to use NFC with the desire to put the customer at the centre.” 

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Case_Selinko_BA111OD_06JPG

Since 2019, Thomas Baillod, the intrepid entrepreneur at the head of BA111OD, has been challenging the customs and traditions of the watchmaking industry. He developed a new business model and demonstrated that it was possible to innovate by rethinking the margins inherent in distribution channels. 
His daring and innovative business model puts customers at the centre of the brand and does not approach them anymore as ‘end consumers’. He created a brand-new distribution process based on a digital community of “affluendors” (contraction of ambassadors, influencers and vendors).

A first in the watchmaking world

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HPCase_Selinko_BA111OD_03

BA111OD

Authentication

Consumer engagement

Track &amp; trace

“In a world where mass production and counterfeiting are increasingly common, we created The Button. This small digital superhero provides Moooi products with an authentic digital identity.”

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07Case-Moooi-low

Moooi presents creative luxury for a well curated life. Its products are innovative, provocative and poetic at the same time. For an extraordinary life! Moooi is a high-end Dutch furniture & design company that sells to customers all over the world. Moooi believes in good design and the sustainability of the creative processes that lead to good design. Design brands and designers deserve protection to keep creating new products and investing in marketing their designs. With this in mind, the brand called on Selinko to protect its creations from counterfeiting. 

Introducing 'The Button' : a digital superhero

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Moooi button

Moooi

Design

Our work

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Keyvisual_1-sac-Selinko

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02Meuble-Moooi-low

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01Valise-Rimowa-low

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10HeaderMobile

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Highest security

Easy to use

Ready for engagement

A wide range of tag suppliers guarantee:

Give your customers identification and a strong authentication and build up brand trust and confidence.

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202105_Siltech_Classic_Legend-1

Authentication by the clients

Your clients want to know whether their product is genuine? Offer them the most secure authentication solution. 

A digital ownership certificate and its transfer for the second hand market

Ensure the value of your product over time

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Share the moment

Second hand market

Want to enhance your second-hand business opportunities?  Give your clients a digital ownership certificate and a transfer solution.

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Ownership certificates

Track your product and detect grey market

Maximise your supply chain efficiency and protect your distribution network

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Taking better control with track & trace technology of Selinko

Traceability and grey market

Want to maximise your supply chain efficiency and protect your distribution network against grey market? Use our fail-proof track-and-trace solutions

Track & trace and grey market detection

Trust. Engage. Live.

Increase your customer intelligence

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Selinko_customer_engagement_header1

Engagement and data collection

Would you like to leverage your customer intelligence based on qualified, contextualised data? Get access to your platform with data and handy analytical features.

Customer engagement and data collection

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Logo_BA1110D_vector_Black

rimowa

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Logo-test-Capture d’écran 2022-04-20 à 17.11.15

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Test-Selinko-Capture d’écran 2022-04-20 à 17.14.56

crystalcable

CrystalCable

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SILTECH_BLACK_BLUE

dalmore

moooi

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atelier_des_ors

of protected goods thanks to our solutions

Over €  1.5 billion 

and ecosystem partners in Europe, United-States and Asia

Global market knowledge

Engineer-level customisation

trust and work with us in a long-term cooperation

Over 30 luxury brands

More than 10 years of expertise

Protect& Engage

Give your product a unique digital ID. This allows authentication and a range of related expert solutions.

Whatever your context, we create the solution you need to protect your brand and drive customer trust and engagement.

Selected cases

Many industry leaders already trust us.

.css-1az3ztj{white-space:wrap;}Give your product a unique digital ID. This allows authentication and a range of related expert solutions.

Whatever your context, we create the solution you need to protect your brand and drive customer trust and engagement.

Selected cases

Many industry leaders already trust us.

Give your product a unique digital ID. This allows authentication and a range of related expert solutions.