Challenges

02meuble-moooi-low

02Meuble-Moooi-low

Solutions

2022-04-21-14-06-interiordesign-net

Moooi button

selinko_case_moooi_button_springwise_1280x750

Selinko_case_Moooi_button_Springwise_1280x750

Results

“In a world where mass production and counterfeiting are increasingly common, we created The Button. This small digital superhero provides Moooi products with an authentic digital identity.”

07case-moooi-low

07Case-Moooi-low

Moooi presents creative luxury for a well curated life. Its products are innovative, provocative and poetic at the same time. For an extraordinary life! Moooi is a high-end Dutch furniture & design company that sells to customers all over the world. Moooi believes in good design and the sustainability of the creative processes that lead to good design. Design brands and designers deserve protection to keep creating new products and investing in marketing their designs. With this in mind, the brand called on Selinko to protect its creations from counterfeiting. 

Introducing 'The Button' : a digital superhero

Moooi

siltech_workshop2

Siltech_workshop2

selinko_trifold_lock_siltech

Selinko_trifold_lock_siltech

Solution

"The NFC solution with the linked app will help us safeguard the future of our business, our distributors and our dealers by adding a robust, new security feature to our products. At the same time we provide additional value to our customers through more security, easy product authentication and registration, and more personal engagement."

case_selinko_siltech_01

Case_Selinko_Siltech_01

Siltech is a pioneer and specialist in audio cables. Siltech is reckoned to be a purveyor of some of the finest hi-fi equipment in the world. They invest in research and development to offer the most state of the art products.
Their research on audio cables has given light to the finest interconnects, speaker cables and power leads that you can find on the market. It is particularly popular among clientele that is looking for state-of-the art equipment.
These sought-after items are often resold on the second-hand market. As China is an important market for Siltech, unfortunately there are also many counterfeited products and grey import around.
And even though being copied could be considered a sign of success, Siltech is very aware of the impact of counterfeiting. That’s why Siltech called upon Selinko to provide an innovative and secure solution based on its NFC expertise. 

A high-end authentication solution for a legend in HiFi equipment.

Siltech

Case studies

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Discover the potential of our customised solutions.