Siltech is a pioneer and specialist in audio cables. Siltech is reckoned to be a purveyor of some of the finest hi-fi equipment in the world. They invest in research and development to offer the most state of the art products. Their research on audio cables has given light to the finest interconnects, speaker cables and power leads that you can find on the market. It is particularly popular among clientele that is looking for state-of-the art equipment. These sought-after items are often resold on the second-hand market. As China is an important market for Siltech, unfortunately there are also many counterfeited products and grey import around. And even though being copied could be considered a sign of success, Siltech is very aware of the impact of counterfeiting. That’s why Siltech called upon Selinko to provide an innovative and secure solution based on its NFC expertise.
sales volume increase year on year.
A high-end authentication solution for a legend in HiFi equipment.
Which challenges for Siltech and Selinko?
The combination of a unique digital ID, powered by a secure platform, and an adapted secure NFC tag on every product allows:
Ownership certificate and transfer:
Synchronisation between the unique ID, the tag, the product and the ownership code:
A tracing solution with grey market detection:
The customers (both 1st and 2nd hand) know they are buying a genuine product. With their smartphone, they simply scan the product tag and receive an authenticity message on the client app.
For protecting the product value throughout its life cycle, we created an easy solution together with Siltech. The first customer can resell the product together with the ownership certificate and the proof of authenticity, ensuring a higher resale value.
At the same time, exclusive distributors are protected from parallel markets and run no risk of selling fake items. The whole system led to a significant reduction of online counterfeits.
Ask for a solution
The NFC solution with the linked app will help us safeguard the future of our business, our distributors and our dealers by adding a robust, new security feature to our products. At the same time we provide additional value to our customers through more security, easy product authentication and registration, and more personal engagement.
Viktor de Leeuw
Operations Director of International Audio Holding, the company behind Siltech & Crystal Cable