Challenges

02meuble-moooi-low

02Meuble-Moooi-low

Solutions

2022-04-21-14-06-interiordesign-net

Moooi button

selinko_case_moooi_the_button_white_bg_landscape_

Selinko_case_moooi_the_button_white_bg_landscape_

Production and integration

selink_case_moooi_the-button_scanning

Selink_case_Moooi_the-button_scanning

Results

“In a world where mass production and counterfeiting are increasingly common, we created The Button. This small digital superhero provides Moooi products with an authentic digital identity.”

07case-moooi-low

07Case-Moooi-low

Moooi presents creative luxury for a well curated life. Its products are innovative, provocative and poetic at the same time. For an extraordinary life! Moooi is a high-end Dutch furniture & design company that sells to customers all over the world. Moooi believes in good design and the sustainability of the creative processes that lead to good design. Design brands and designers deserve protection to keep creating new products and investing in marketing their designs. With this in mind, the brand called on Selinko to protect its creations from counterfeiting. 

Introducing 'The Button' : a digital superhero

Moooi

Case studies

.css-1az3ztj{white-space:wrap;}.css-155tdfw{display:inline-block;overflow:hidden;margin-bottom:calc(var(--chakra-space-4) * -1);}.css-1kjo4sp{display:inline-block;will-change:transform;}Discover the potential of our customised solutions.

Discover the potential of our customised solutions.