Luxury brands can implement a Digital Product Passport by assigning each product a secure digital identity and connecting it to structured product data. Technologies such as NFC make it possible to link the physical item to its passport and keep that information available across the product lifecycle.
Brands can prepare by building the right digital infrastructure early. This means creating unique product identities, structuring product data, improving traceability, and making sure product information can be securely accessed and updated over time.
A Digital Product Passport improves traceability by linking the physical product to a digital record that can be updated throughout the product lifecycle. This gives brands better visibility over origin, movement, ownership, and key product events.
Digital Product Passports are important for luxury brands because they improve transparency, support authenticity, and create a stronger connection between the product and its verified digital information. They can also support resale, traceability, and future regulatory needs.
Selinko supports Digital Product Passport readiness by giving each product a secure digital identity that can hold and display structured product information. This helps brands prepare for future compliance requirements while improving traceability and transparency.
A Digital Product Passport is a digital record linked to a product that stores key information such as origin, materials, lifecycle data, authenticity, and sustainability-related details. It helps brands and consumers access trusted information about a product throughout its life.The EU’s Ecodesign for Sustainable Products Regulation (ESPR) makes DPPs mandatory for several product categories from 2026 onward.