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The Core Distinction: Static Storage vs Dynamic Cryptographic Output

How App-Less NFC Authentication Actually Works: The SUN Model

What the Chip Actually Computes: Inside the AES-CMAC

The Four Security Properties That Matter

What Secure NFC Does Not Protect Against — and What Does

Key Management: What Actually Determines Long-Term Security

What to Actually Verify When a Vendor Claims "Secure NFC"

How These Security Properties Translate to Brand Protection Value

NFC Security That Holds Up to Technical Scrutiny

How Secure NFC Tags Work

Why Wine & Spirits Needs a Stronger Authentication Approach

What NFC Authentication Actually Means for a Wine or Spirits Bottle

Where the NFC Chip Goes: Integration Options for Wine & Spirits

How NFC Authentication Works: From Bottling Line to Consumer Tap

NFC vs Serialised QR for Wine & Spirits: Choosing the Right Technology

NFC Authentication by Category

The Consumer Tap Experience

What Wine & Spirits Brands Gain from NFC Authentication

Authenticate Every Bottle. Know Where Every Bottle Goes.

NFC Authentication for Wine & Spirits: How It Works and Why It Matters

Why Platform Evaluation Needs a Structured Framework

Question 1: How is product identity structured and who controls it?

Question 2: Does the platform support multiple access technologies under one identity or does each technology create its own data silo?

Question 3: What is the security architecture, specifically at the chip level and the backend validation level?

Question 4: How does the platform detect and surface grey market diversion?

Question 5: Who owns the data and what are the contractual terms around data portability?

Question 6: How does the platform support EU Digital Product Passport compliance and is it built into the same infrastructure or a separate system?

Question 7: How does the platform handle lifecycle identity does the product record persist through resale, ownership transfer, and secondary market transactions?

Question 8: How does the platform integrate with existing core systems ERP, supply chain, CRM, and e-commerce?

Question 9: How is the platform deployed in manufacturing and what is the true implementation timeline and operational complexity?

Question 10: What does the platform's roadmap look like and is the vendor's business model aligned with the brand's long-term interests?

A Quick Evaluation Scorecard

Explore Selinko's Solution

10 Questions to Ask When Evaluating a Connected Product Platform

Why Premium Spirits Is One of the Most Grey-Marketed Categories in the World

The Visibility Gap: Why Brands Discover Diversion Too Late

How Serialised Product Identity Detects Diversion in Real Time

What Grey Market Signals Look Like in Practice

From Delayed Reporting to Real-Time Product Signal

The Three Value Levers Serialisation Creates for Spirits Brands

The Risk Brands Must Avoid: Fragmented vs. Unified Identity

What Premium Spirits Brands Actually Gain

Featured Research

Digitised Products: Product Identity as Infrastructure

How Premium Spirits Brands Are Using Serialised Products to Detect Grey Market Activity Before It Hits Margin

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Rethinking Product Identity