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Trends & Insights
Jul. 2026
Grey Market Watches: Why Authorized Dealers Keep Losing Sales to Their Own Product
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The Data Signal Most Brands Are Sitting On and Not Using: Scan Location
Why Genuine Products Are Still a Brand Protection Problem
NFC vs QR Codes for Product Authentication: Which One Protects Your Brand?
The State of Grey Market Diversion in Wine & Spirits (2026)
Grey Market Sales Are Costing Luxury Brands Millions
Sneaker Authentication in 2026: From Holograms to Embedded NFC Chips
QR Codes vs RFID. The Future of Product Identity and Engagement
Smart Packaging for Premium Brands: How NFC Turns Every Product Into a Verified Identity
What Data Should Be Included in a Digital Product Passport?
How Wine Brands Protect Provenance with NFC
Jun. 2026
How the Digital Product Passport Will Impact Luxury Supply Chains