Authentication

Consumer engagement

Data collection

Luggage

Giving digital life to the most iconic luggage design of all time

Since its founding in 1898, RIMOWA has put innovation in the forefront, but its philosophy has always stayed the same: expert travellers need expert travel tools. As part of its mission, the German brand continuously works to strengthen its authenticity certificates. With this in mind, Selinko worked with RIMOWA to create digital solutions to ensure its iconic luggage’s authenticity.

Giving digital life to the most iconic luggage design of all time

Challenge

  • Providing easy access to information on the product’s authenticity
  • Implementing a digital solution to increase customer intelligence

Solution

In order to provide easy access to information on product authenticity, Selinko uses a combination of a unique digital ID that is powered by a secure platform and places a secure NFC tag on the suitcase. This allows for: 

  • Authentication
  • Customer data capture
  • Warranty registration process
  • Customer engagement with personalized content

Production and integration

Production:

The NFC tag cannot be copied or removed without visible damage to the product, which allows for easy detection. Additionally, RIMOWA staff are provided with access to the Selinko customer service app to authenticate luggage. 

Integration:

Thanks to Selinko’s API, the collected data is redirected to the RIMOWA’s eCommerce platform.

Results

By scanning RIMOWA suitcases with a smartphone, the user will be provided with information on the product’s authenticity. Furthermore, during the purchasing process, clients and RIMOWA staff can receive additional product information via the Selinko customer service app. 

Upon scanning the ID tag, clients are redirected to RIMOWA’s eCommerce interface where they can access tailored information, which aids in building a trustworthy relationship with the brand. Additionally, the technology is used to provide the client with an extended warranty when registering the product. That way, RIMOWA receives more specific and personalised data, increasing customer intelligence and allowing for more personalised services. 

The solution has been implemented and is currently in use.